Parade Brand Support

Call us on 0121 251 1900
Email us: pinnacle@paradedirect.co.uk

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Why Use Us?

For over 30 years, we have been the  voice and ears of many beloved household names.

Everyday, we champion and defend brands and influence consumers for loyalty, positive reviews and repeat purchase.  Major brands cite the following advantages:

Benefits for operational savings, service backup & capacity enhancement

  • Reduce your overhead and employee NI costs
  • Transactional or fixed price options available; our service offering is priced to deliver outstanding value
  • Just a few hours everyday to full time cover as required; weekend or late shifts available as required to cover promotions
  • Recall, crisis and surge management mitigation packages available
  • Improve brand interaction, loyalty and following using our highly experienced and empathetic team
  • Unify processes and unlock powerful automation for high volume repeat tasks
  • Unmatched security and privacy to protect all your data, our consultation and standards are adopted by major UK food groups giving you the reassurance of top notch data handling
  • Customised solutions for your unique requirements, at the same time benefit from industry knowledge and best practice
  • Support for every size and vision from major global manufactures and mega brands to small independents and startups
  • Senior management supervision and highly experienced and skilled team at your disposal for your one-off or ongoing projects

Benefits for Technical & Quality

Take advantage of the industry’s most advanced complaints management system including:

  • Accurate tracking of SKUs, allergens, ingredients, sales & complaints data with CPM, MAT, YOY & retailer KPI reporting
  • Highest quality care and senior supervision of consumer & retailer interactions
  • Accurate response to consumer’s enquiries, concerns and feedback from centralised knowledgebase
  • Fast turnaround of Retailer complaints and precise retailer KPI reports.
  • Tracking of open investigations and outstanding factory actions
  • Foreign body uplift and preliminary analysis and tracking
  • Gestures distributed in the form of product packs, vouchers, gift cards and special hampers
  • Staying connected and informed about industry best practice
  • Efficient management of unplanned surges and product recall, reducing stress on your team
  • Outstanding critical issue escalation handling and trend detection
  • Save team time and inhouse standing costs while improving process & speed
  • Our experienced team and software fully customised to deliver your quality targets

Benefits for Brand & Communications

  • Instantly boost your team without increasing overheads, restart stalled projects without having to recruit or depend on mismatched untrained temporary staff
  • Gain cost benefits from our affordable hourly and transactional rates to support various one-off and ongoing marketing projects
  • Accuracy of sentiments and insights reporting that is relied upon by brand teams for their decision making
  • Variety of projects that we can support from competitions, prize draws, promotional and event support
  • Low cost graphics design and editing services save brands money and time
  • Order fulfilment and despatch for one-off campaigns and online shops to remove the hassle of managing communications, order fulfilment and returns
  • Flexible hours and mix and match service offers unlimited possibility for your projects
  • Identify and uncover new ways to engage with your consumers and stakeholders to drive maximum brand loyalty
  • Gather feedback and reviews and harness brand loyalists and ambassadors
  • Digital, traditional and content marketing support available as required
  • Take advantage of our contact centre, social media team, inhouse order pick and pack and fulfilment centre to fuel your projects, one stop for all your needs