Social media monitoring, competitions and influencer management
Food Brand Social Media Management from Parade Brand Support: Social media monitoring, competitions and influencer management services – Carefully controlling resource and prioritising organic growth, a weekly schedule of social media activities with monthly special campaigns were delivered.
Sharp data skills and experience meant that sentiment was accurately recorded to support sponsored activity and organic activity boosters to promote the food brand we were working with.
The following requirements were taken care of:
- Multichannel & multilingual customer care incorporating all channels including live call handling and social media monitoring
- Consumer gesture distribution in the form of vouchers, gift cards, product hampers
- Retailer complaint handling, reconciliation and KPI reporting for retailers
- Actionable insights and extensive data reporting for marketing, technical and board members
- Deliver maximum efficiency and controls to enable cost savings against in-house standing resource
- Food & drink social community management
Outcome Of Parade Service
Not only did we deliver within budget but we made savings which were used for activity boosters to drive organic acquisition. Natural following and brand advocacy reached the highest level while meaningful insights with recommendations helped refine and fine tune sponsored campaigns for greater reach and recognition, a success all round.
Food Brand Social Media Management
If you are looking for help with your food brand promotion get in touch about our Social media monitoring, competitions and influencer management services.
