Parade Brand Support

Call us on 0121 251 1900
Email us: pinnacle@paradedirect.co.uk

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Our Services

Full Service Consumer Care

  • Comprehensive & impactful service – nothing is left out !
  • Multichannel & multilingual
  • Fixed cost or flexible transactional packages
  • Full service from initial contact handling, product uplift, complaint investigation, gesture administration and report
  • Serious escalation and trend monitoring to save your
  • Data reports for board meetings, sudden audits, retailer KPIs and quality monitoring & improvement reports, marketing NPD reviews, 99% accuracy sentiment tracking
  • Save time and money and improve your consumer experience and process
  • Secure data handling and controlled privacy measures
Consumer Care
Retailer

Retailer Complaint Handling

  • Providing timely and accurate support and backup to help your sales team
  • Managing retailer complaints and follow up actions
  • Reporting on retailer KPIs and internal factory/sites report
  • Reconciling invoices and charges
  • Managing product recall and voluntary withdrawals
  • Voucher distribution and redemption
  • Free up internal resource and save account management time
  • All major retailers, discounters, foodservice and other independent chains are covered

Social Community Engagement

  • Our monitoring, support and deep pull data reporting is highly rated by top brands
  • Working closely with brand team and sharing insights
  • Building a community of followers
  • Monitoring for any trends and reporting
  • Handling escalated and critical contacts
  • Identifying brand loyalists, promoting user experiences
  • Supporting lifestyle brands connect with their users
  • Live activity support
  • Prize draws and competition handling
  • Managing influencers and monitoring their activity relating to the brand
  • Deep pull sentiment reporting with 99% accuracy
  • Content creation and posting to schedule
Social Community
Data Analytics

Data Analytics & Reporting

  • Our biggest service to global brands and manufacturing giants – a testimony to our proficiency in drawing actionable meaningful data insights
  • Our data is used in board meetings to understand top driving factors and corrective measures
  • Our reports are critical to technical and quality teams for monitoring complaints by SKU, site, brand and retailer
  • Our trend and serious issue monitoring alerts have saved many brands from damage
  • Marketing teams rely on our NPD feedback and review reports across marketplaces
  • Sentiment reporting is an area we excel in and brands rely on our 99% accuracy reports to measure paid ads and sponsored campaigns across social platforms
  • Our extensive database and reporting capabilities future proof your organization’s entire data analytics requirement from dashboard to ad-hoc reports for sudden audits

Recall and Crisis Handling

  • Never nice to consider when things are going well but of critical importance to plan ahead how to resource surge in contacts arising from media coverage or product fault
  • A crisis managed well strengthens confidence and brands are rewarded with loyalty
  • Our team has extensive experience in managing high profile incidents successfully helping protect brand image and consumer repeat purchase confidence
  • Quickly scale up to respond to escalated concerns and deal with upturn in contacts across channels effectively
  • Reporting on trends and alerts available that give early warnings and indications
  • Senior most team members deal with serious issue resolution working with your team to de-escalate
  • Technical and production teams rely on us to uplift affected products from consumers and help trace batches in distribution depots
  • Advise for handling communication and consumer concern mitigation
  • Gestures in the form of gift cards, vouchers, product hampers organised swiftly
  • Help with re-engaging consumers and dealing with reviews and feedback
  • Comprehensive data insights reporting for management team
Recall Crisis
Order Fulfilment

Order Fulfilment & Despatch

  • Pick & pack and order fulfilment working with multiple carriers for same day and next day despatch
  • Managing shopify and other ecommerce platforms
  • Managing apps for integration and shopify customisation
  • Stock control, category and product display, backend admin for online shops
  • Order & payment processing, shipping paperwork and customer returns handling
  • Customer review monitoring and support for queries and complaints
  • Social media support for promoting online activity
  • Helping brands to sell directly to consumers

Content and Creative

  • Creating content & creative aligned to your brand guideline and posting online to schedule
  • Web design, micro sites and landing pages, shopify stores and integrated web form design and build
  • Powerful copywriting to help you connect with your audience
  • Compelling graphics design to turn your ideas into captivating designs for print and digital assets
  • Product photography to showcase products for the best chance
  • Video and image editing service at affordable rates
  • Print and direct marketing solutions
  • Merchandise & promotional product sourcing and design
  • Effective project management to deliver on time and within budget
Content Creation
Vouchers

Vouchers and Coupons

  • Designing vouchers and coupons for maximum effectiveness & visual impact, in line with brand and retailer redemption guideline
  • Printing of coupons with maximum security features
  • Distribution of coupons via various channels
  • Assistance with redemption and reporting
  • Advice with coupon best practice
  • Marketing coupons for various campaigns
  • Consumer care coupons for retail brands

CRM and Automative Software

  • Specialised CRM software packed with efficiency features, ideal for retail brands with manufacturing sites
  • Data analytics with dashboard views customised to your requirement
  • Automation process scoping for repeat administrative tasks and bespoke software delivery
  • Ready to use solutions and software for brands with inhouse customer service teams
  • Superior inbuilt functionality and reporting features for complaint investigation and production quality control
  • Repository for all transactions with maximum efficiency and security
CRM Software