Experience:
Customer care and retailer management with data reporting
A leading confectionary manufacturing company acquired another brand and wanted to unify operations and reporting, approached us as a recommendation from one of their senior staff who has experience of using Parade in another organisation. They wanted to evaluate if Parade would be more cost effective and advanced in service and database unification.
Social media monitoring, competitions and influencer management
Health & fitness brand wanted to engage with users and maximise the power of reviews and brand advocacy, at affordable service package. Having been overcharged by their creative agency they wanted a fixed weekly rate and maximum user engagement
Database development with quality and trend insights reporting
A major retail own label supplier wanted to optimise data in the business with accurate and useful reporting that cut the noise and delivered key objectives. They already had trialled business analytics software but uptake was low among various sites and departments.
They required an external agency who understood what metrics were important to improve efficiency and quality and delivered, providing trends and alerts for critical events.
Crisis handling and Recall management
A leading baking ingredient brand unexpectedly encountered a problem with several batches of products that had hard consistency which rendered it difficult for baking and mixing with ease that the brand is known and love for by home cooks and professional bakers. Their inhouse small team were inundated with contacts from consumers and restaurants and bakers and the team were soon overwhelmed. Recommended by an industry contact they approached us for a quick overnight backup solution to help with the surge.
Order fulfilment and shipping
A leading chocolate brand wanted to supply consumers directly with some gift packs and products not sold through retail. The brand started running the store using inhouse team but soon the volume of orders and customer queries and returns built up and threatened to disrupt the store’s operation. As an existing customer of our data reporting services the brand enquired how our team could support running the store and fulfilling the orders.
CRM software for traceability, comms & contact management with quality reporting
A premium brand of ready to eat meals and condiments was managing their customer care and reporting using a very small team of just a couple of members inhouse. Their system requirements were not being met by their inhouse legacy system and they were trialling various available customer CRM software with limited success. The off the shelf CRMs talked the talk but features were limited and did not match the requirements of a multi site facility supplying to various retailers, marketplaces and food services.