CRM Software
CRM software for traceability, comms & contact management with quality reporting
A premium brand of ready to eat meals and condiments was managing their customer care and reporting using a very small team of just a couple of members inhouse. Their system requirements were not being met by their inhouse legacy system and they were trialling various available customer CRM software with limited success. The off the shelf CRMs talked the talk but features were limited and did not match the requirements of a multi site facility supplying to various retailers, marketplaces and food services.
Not to mention, some of the enterprise software in the food and retail industry is eye wateringly expensive and has extremely limited applications in this area.
Finally the brand asked our help having been recommended by a major food brand already using our service and they outlined their requirement for a solution that would be well supported and packed with features relevant to food & drink customer care and reporting.
Parade Solution
We carefully listened to brand requirement and using our multifunctional team scoped the features and workflows that would benefit the brand and make useful efficiencies for the brand team from day one.
During setup and implementation we customised and modified our software to meet brand requirements and deployed our solution after indepth training by our customer support team. Our food & drink customer care CRM which is a hosted and fully supported software solution for brands that manage their customer care activity internally is already packed with features specially designed for this industry so requires very little modification to meet various requirements.
Therefore deployment is fast and seamless. Our user support and training is manged by our customer support team so they can understand and resolve issues without complicated IT jargons. An intuitive interface means that adoption success is very high and we are proud to report that our system is still in use for 8 years running.
Our software subscription is available with the option to add backup customer care and data reporting activity support by our highly trained team in case of holiday cover or any unplanned contact volume surge. In this case, the brand opted to add this on and were pleased to be able to rely on this support during a peak activity period.
Outcome Of Parade Service
The brand reported satisfaction with the improvement in efficiency, transparency and output of internally delivered customer care by adopting our CRM software solution. They were pleased to achieve this without expensive hardware or inhouse IT to support it everyday. The brand appreciated the customisation of features, smooth setup and initial delivery followed by regular support and additions.
Interesting to note that during a sudden high activity period of contact surge followed by staff shortage Parade provided overflow service and holiday cover to back up the brand team, using the CRM as a repository of all contacts and activities.
All our brands using our customer care and reporting service avail our CRM software as part of our service.