Social media monitoring, competitions and influencer management
Carefully controlling resource and prioritising organic growth, a weekly schedule of activities with monthly special campaigns were delivered.
Sharp data skills and experience meant that sentiment was accurately recorded to support sponsored activity and organic activity boosters.
The following requirements were taken care of:
- Multichannel & multilingual customer care incorporating all channels including live call handling and social media monitoring
- Consumer gesture distribution in the form of vouchers, gift cards, product hampers
- Retailer complaint handling, reconciliation and KPI reporting for retailers
- Actionable insights and extensive data reporting for marketing, technical and board members
- Deliver maximum efficiency and controls to enable cost savings against inhouse standing resource
Outcome Of Parade Service
Not only did we deliver within budget but we made savings which were used for activity boosters to drive organic acquisition. Natural following and brand advocacy reached the highest level while meaningful insights with recommendations helped refine and fine tune sponsored campaigns for greater reach and recognition, a success all round.