Parade Brand Support

Parade Brand Support
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Call us on 0121 251 1900
Email us: pinnacle@paradedirect.co.uk

Parade Brand Support

UNIQUE specialist agency for integrated consumer engagement to food & drink and wellness brands. Helping you grow loyalty & followers, safeguard reputation and act on powerful insights.

Our Services

What Our Brands Have To Say

Great Technical Insights

Technical Director, leading baking brand

The insights we glean into consumer expectations and sentiment from across our social and careline activity is invaluable for our NPD. Parade team supports our brand activities with Brand manager, leading health & fitness brand As a multisite manufacturer we need fast turnaround for complaint investigation and quality reporting, just what the Parade team delivers. Whole heartedly recommend Parade for their food industry knowledge, responsiveness and quick data alerts. Very good client support which makes life easier for all our sites.

Very Knowledgeable

Marketing Manager

Parade have been instrumental in our brand journey - their reliable customer service team have built up a wealth of knowledge on the brand, always providing a helpful, empathetic and responsive experience to our customers. The insights we glean into consumer expectations and sentiment from across our social and careline activity is invaluable for our NPD.

Expertise and Reliability

Group Head of Quality & Food Safety

Parade team provide a customer care service to our brands for over 10 years, including all consumer contact and weekly and monthly reporting schedule, and this has now been extended to our entire network. Their experience in this area make them an idea partner in providing this service and in our consumers eyes they are our brand. The information they provide help us to identify short and long-term trends and allow us to react in a timely manner. All aspects of their service is customisable and they have in-house expertise to adapt this service to meet the changing needs of our business.

Consumer Care

Retailer Relationship

Social Community
Engagement

Data Analytics Reporting

Recall and Crisis Handling

Order Fulfilment
& Despatch

Content & Creative

Vouchers & Coupons

Automation and
CRM Software

Brand & Communications

  • Accurately track sentiment across channels; 99% accuracy.
  • Grow your social community organically at low cost.
  • Lifestyle, nutrition, allergen, promotional contacts managed promoting brand
    loyalty.

Technical & Quality

  • Outstanding proactive consumer and retailer complaints resolution.
  • Precise technical reporting and trend detection to aid quality targets.
  • Unplanned surges and product recall managed efficiently.

Major  Cost Savings

  • Boost capacity without increasing standing overheads or employee NI costs.
  • Mix & match services flexibly for one-off or ongoing support.
  • Save with our affordable hourly or transactional rates.

Some Of Our Brand Experience

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Explore how brands drive engagement, gain insights and increase influence while saving
time and money: Call us on 0121 251 1900 or email us: pinnacle@paradedirect.co.uk
If you are a consumer product brand wanting to find out why leading brands trust our
service, we are happy to organise a reference for you.